Brand lessons from China in connecting with consumers during COVID-19 outbreak - NIMA

Brand lessons from China in connecting with consumers during COVID-19 outbreak

17 maart 2020
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Brands in China have maintained connections – and sales – in China throughout the COVID-19 outbreak by switching their marketing messages and their media mix in ways that provide lessons for brands in other countries.

The pandemic is bringing significant shifts in consumer behaviour, media consumption and the use of social platforms that require brands to reconsider how they relate to consumers. Just-released research by Gartner shows how several leading brands have successfully adapted to these changing conditions, and suggests ways that brands in other markets can manage their way through these difficult times.

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