Tag: Marketing Strategie

(Boekrecensie Register Marketeers) Marketing voor verenigingen

4 november 2019

Marketing is binnen verenigingen een hot topic. Door de toenemende individualisering ligt het klassieke businessmodel van verenigingen onder vuur en is verandering noodzakelijk om te …

Why more brands need to collaborate

4 november 2019

Collaboration is a potentially powerful strategy to enable marketing to scale its impact but few brands use it, says Adam Morgan of eatbigfish; he has …

Big brands must not play the startup game

31 oktober 2019

Influencers can generate a significantly stronger emotional response and higher levels of memory encoding than TV ads, according to research seeking to move the measurement …

Why marketers need to get better at marketing marketing

22 oktober 2019

Reports all too often suggest the CMO role is obsolete but top marketers from RBS, Tesco, Birds Eye and Salesforce disagree, with RBS’s CMO David …

Verslag Festival of Marketing: ‘Demografisch racisme en purpose porn’

17 oktober 2019

Zonder de hele discussie over purpose-marketing weer op te willen rakelen, sprak Mark Ritson als één van de weinigen hardop zijn irritatie uit over multinationals …

Marketing budgets cut for first time in seven years as brand building takes a hit

17 oktober 2019

UK companies cut their marketing budgets during the third quarter, the first time there has been a decrease in seven years, amid heightened political and …

Ehrenberg-Bass: Marketing needs to embrace its scientific status or risk a slow death

15 oktober 2019

Marketing is a young science that needs to be nurtured and nourished if the industry wants to enter an “age of enlightenment”, according to professor …

‘Het wordt tijd dat de reclamebranche zichzelf disrupt met nieuwe groei’

15 oktober 2019

Voor CEO Rik Ledder van TBWA\Neboko Group is 2019 tot nu toe een enerverend jaar. Een jaar waarin hij Simon Neefjes opvolgde en een jaar …

Marketers optimistic about global recession and Brexit

14 oktober 2019

Marketers are optimistic about the effect of a global recession and Brexit, according to the latest research from Gartner in their survey of 342 North …

Strategie is bepalend voor succes, blijkt uit analyse Effie-database

14 oktober 2019

Sinds we in Nederland in 1984 gestart zijn met de Effie - uitgereikt door bvA en VEA, zijn er 1833 campagnes ingezonden (tot en met …

The three brand challenges faced by marketing leaders

9 oktober 2019

Most senior marketers believe brand is crucial in driving buyer behaviour for prospects and a critical driver, too, for existing customers, a new survey shows. …

Global push for cross-media measurement

7 oktober 2019

Some of the world’s biggest brands, including Mastercard, Proctor & Gamble and Unilever, have joined forces to launch a global initiative to build consensus on …

WordPress Themes
MENU
NIMA
X
X
X